There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
With digital growth, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media a necessary activation component.
With Americans eager travel as COVID restrictions are lifted, advertisers can lead the industry by riding the wave of this growing consumer optimism.
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data, but confidence in data quality is universally low.
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid-March 2020.
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.