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Brand Building Campaigns Will Be Critical for Auto Marketers Amid Supply Shortage
We know that market uncertainty often results in marketing cutbacks, but we also know that brands that take those actions pay a price in the long term.
Back-To-School Should Inspire Retailers to Revisit their Marketing Plans
It’s time for brands to focus on back-to-school—even though August just started.
What Global Ad Spending Tells Us About the Future of Media
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
COVID-19 Elevated Convenience to a New Level, and That’s How it Will Stay
Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline for convenience is higher than ever—and consumer expectations from retailers will be, too.
Hyper-connectivity: the new reality that the industry will have to face
Given the hyper-connectivity, rising device and channel fragmentation, it's critical for the industry to know more about the audiences journey. Check out a video with major findings of Puerto Rico Audience Trends and Behavior in terms of what and how they consume content in 2021.
The Importance of Balanced Marketing Strategies
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.
Debunking the Myth that Brand Building Doesn’t Drive Sales
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. However, that shouldn’t overshadow brand building.
How B2B Marketers Can Thrive in the Age of Adaptation
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
For Marketers Today, Reallocation Times (and Tools) are Critical
There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
Offering Hope, Not Funding Hate
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.