We know that market uncertainty often results in marketing cutbacks, but we also know that brands that take those actions pay a price in the long term.
It’s time for brands to focus on back-to-school—even though August just started.
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline for convenience is higher than ever—and consumer expectations from retailers will be, too.
Given the hyper-connectivity, rising device and channel fragmentation, it's critical for the industry to know more about the audiences journey. Check out a video with major findings of Puerto Rico Audience Trends and Behavior in terms of what and how they consume content in 2021.
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. However, that shouldn’t overshadow brand building.
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.