Personal yet Private: Digital Precision is a Win-Win for Marketers and the Mass Affluent
While consumers look for bang for their shopping bucks, companies seek bang for their advertising bucks. And for the biggest bang, marketers should seek consumers with the strongest spending power. Fitting this bill, the “mass affluent” are wealthier than the average Joe and control 26 percent...
Super Bowl XLVIII: Nielsen Twitter TV Ratings Post-Game Report
There’s nothing quite like watching the Super Bowl—or jumping into the conversation about it on Twitter. And this year’s big game had plenty of action—both on the field and across social media channels. According to Nielsen SocialGuide, Tweets in the U.S. about Sunday’s telecast of...
Super Bowl XLVIII Draws 111.5 Million Viewers, 25.3 Million Tweets
According to preliminary results from Nielsen, the telecast of Super Bowl XLVIII on FOX drew an average audience of 111.5 million viewers, who tuned in to watch the first “cold weather” NFL Championship game. The game, in which the Seattle Seahawks defeated the Denver Broncos by a score of 43...
Advertising Hail Mary: The Biggest Super Bowl Spenders
As the debate rages on about the high cost of advertising during the Super Bowl, one thing is certain: big bucks are being spent in attempt to reach the growing audiences and big spenders tuning in on game day, according to Nielsen. With advertisers spending nearly $4 million on a 30-second spot...
Man and Mobile Device: New “Besties” and Growing Fonder
Sure, dogs have been well-established as man’s best friend for some time now, but according to the January 2014 Local Watch Report, Americans have a blossoming love affair with another trusty sidekick—the mobile device. Nationally, more than one-third of homes have tablets, and more than...
TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q
According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally. While measured in a smaller subset of countries, display Internet ads grew...
Optimizing Integrated Multi-Screen Campaigns
Integrated multi-screen campaigns are important today in effectively delivering a marketing message. However, client-side marketers, agencies and media sellers expect that importance to grow dramatically more important three years from now.
Unleashing Cross-Platform: The Tip of the Spear
By Randall Beard, Global Head of Advertiser Solutions, Nielsen I recently spoke at Advertising Week for a presentation titled “Unleashing Cross-Platform: The Tip of the Spear in Planning, Executing and Measuring Multi-Screen Platform Campaigns.” At this point you may be wondering “What’s...
Any Way You Watch It: Nielsen to Incorporate Mobile Viewing into TV Ratings and Dynamic Digital Ratings
We can all agree that consumers have embraced a new age of viewing video content lock, stock and barrel. From traditional content offered by TV broadcasters to native content from digital publishers, technological advancements mean consumers now have myriad options to watch what, when and how they...
Scientific Method: What we Learned From Nielsen’s Pilot of Digital Ratings
By Eric Solomon, SVP Global Digital Audience Measurement Like a lot of kids, growing up, I was convinced that much of what I was taught in school would prove to be of little use to me as an adult. And while my younger self wasn’t totally wrong—I’ve yet to reference the atomic mass of Tungsten