Tantalizing Trade Off: VOD Viewers Don’t Mind Watching Ads for Free Content
The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.
Expect a Seismic Shift in Video Consumption
By Mitch Barns, CEO, Nielsen When asked about the future recently, Comcast CEO Brian Roberts said, “Television will change more in the next five years than in the last 50.” We agree. Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based...
Newswire | Nielsen Estimates 115.6 Million TV Homes in the U.S., Up 1.2% | Nielsen
The TV audience is growing; according to Nielsen’s 2014 Advance National TV Household Universe Estimate (UE), there are 115.6 million TV homes in the US.