Insights

Digital es Universal: How U.S. Hispanics Are Driving Growth In Digital

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. Nearly three out of four Hispanics (72%) already owned smartphones as of Q3 2013, and according to Nielsen’s Digital...

Man and Mobile Device: New “Besties” and Growing Fonder

Sure, dogs have been well-established as man’s best friend for some time now, but according to the January 2014 Local Watch Report, Americans have a blossoming love affair with another trusty sidekick—the mobile device. Nationally, more than one-third of homes have tablets, and more than...

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Second-screen usage is the latest way consumers engage with television content. According to the latest Nielsen data, 75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second...

Nielsen TV: Nielsen TOPTEN Highlights Real Trends, Real Data

There’s nothing like seeing the big picture or having everything you need right in front of you. And when it comes to insights into what consumers are watching and buying, everything you need is now right at your fingertips. Nielsen TOPTEN, Company’s First Mobile Consumer App, Launches in the...

Who Is the Mobile Shopper?

Technology is catching up with our on-the-go lifestyles, empowering millions of Americans to shop whenever and wherever they want. Along with growing smartphone and tablet ownership, mobile shopping continues to grow. As of Q1 2013, 84 percent of mobile consumers used their devices to shop within...

Make These Changes to Help Digital Marketing Fulfill its Potential

The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? Data from the 2012 Direct...