The Rise of Paid Social Ads: Completing the Integrated Ad Approach; amid the flourishing social media environment, marketers are viewing paid social media advertising as part of their marketing tool kits.
While the TV industry has ascribed value to its viewing audiences for decades, today’s question is how to understand the value of social TV activity.
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013.
With the explosion of social media prompting a dramatic change in how people interact with each other and brands, customers are turning to social media for customer service (a.k.a., social care), whether you want them to or not. In other words, today’s customers want to engage with brands when...