Indian TV Commercials That Cut Through the Clutter
This year’s cricketing extravaganza in India—the Indian Premier League (IPL)—is now a part of sports history, but the event provided a wealth of insights regarding the ads that most appealed to fans during the key match between the Chennai Super Kings and the Mumbai Indians. In looking at the...
Webinar: Improving Ad Performance with the Three Rs
Optimizing ad performance is about reaching the right audience, influencing its opinion and impacting behavior. While achieving this winning combination can be a challenge, it is now made possible using the '3R Framework' – and understanding how Reach and Resonance lead to Reaction.
Newswire | Rapid Returns: Optimizing Direct Response with Electronic Verification | Nielsen
The advertising world produces over 3 million direct response ad spots per year; given the real-time nature of direct response advertising, agencies and advertisers need to know if, when and where their spots air as quickly as possible.
Newswire | The Quest for Reach | Nielsen
The prevalence of media platforms and the ability to create integrated campaigns present additional challenges to achieving frequency control and unduplicated reach.
Newswire | Commercial MVPs: Top Ads of Super Bowl XLVII | Nielsen
According to Nielsen, this year’s event didn’t disappoint viewers, as several advertisers land on this year’s top 10 best-liked Super Bowl ads lists.