Insights

Webinar: Tune in or lose out

Your brand promise may be signed and sealed, but if it’s not being effectively delivered to your customer, you may be missing out on valuable opportunities.

Webinar: Do you know who saw your ad?

Is your digital advertising reaching the right consumers? From pageviews to video views, click-through rate to impressions, traditional forms of digital measurement have a major flaw – they leave media buyers and planners wondering “who saw my ad?”.

Uncommon Sense: The Case for Resonance

Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising...