Insights

A Digital Giant Awakens

Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.

How to engage with Generation Z in Vietnam

Brands have been placing their focus on Millennials and trying to unlock the potentials that Millennials could bring. But, today is it too early to discuss Generation Z who are born from 1998 to 2005, and by 2025, they will make up one-five of the country’s labor work-forces, which translates...

Explore Generation Z in Vietnam - The Consumer of Tomorrow

By 2025, in Vietnam, there will be almost 15 million members of Generation Z, and they already influence family decisions on outdoor or entertainment activities, house-hold goods, and food & beverages. Watch the video below for some key insights from Nielsen Vietnam’s Generation Z report.

2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.