In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
Asia's middle class is on track to comprise 52 percent of the region's population by 2020, and Indonesia is leading the way with middle class income expected to more than double by 2020.
Nielsen MMRD reveals some of the key category, consumer and media trends that make Myanmar one of the world's last remaining untapped frontiers.