Global Head of Research, Nielsen Sports
Mike’s passion is identifying the trends which are driving change in the industry. He is responsible for all aspects of Nielsen Sports’ global research capability to help organizations make better commercial decisions through deep insights into their stakeholders, fans and competitors.
An Oxford graduate, Mike spent his 20s in the British Royal Navy before joining Nielsen in the Middle East and Africa. Over two decades he led some of Nielsen’s largest global client relationships, working across all continents and a huge range of consumer and advertising research challenges as a Managing Director and member of Nielsen’s European Management Board.