Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
We recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it's once again putting Australia at the forefront of digital audience measurement globally.