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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Hong Kong Wins Marketing Magazine’s Coveted Agency of The Year for Second Consecutive Year
Once again, Nielsen’s team in Hong Kong has been named Best Market Research Agency by Marketing Magazine, beating out brands like GfK, MillwardBrown and comScore. This is the second year Nielsen’s Hong Kong office has taken home the award for its efforts in providing accurate and thorough...