Press Releases
Nielsen continues Asia Pacific investment as Arnaud Frade joins in senior commercial growth role
Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.
Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data
The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
Nielsen and The Trade Desk unveil new international data measurement strategic partnership for the open internet
Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.
Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Focus on growth of APAC media industry as Nielsen announces new leader, Robert Gilby
Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC).
Cross-media ad measurement transformation in Asia
Nielsen has enhanced cross-media ad measurement in Thailand, Indonesia, Philippines and Taiwan by transforming its Total Ad Ratings (TAR) methodology.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their ad investments
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Announces Completion of Sale Of Global Connect Business to Advent International
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Roku and Nielsen Announce Strategic Alliance
Nielsen and Roku will enter into a strategic partnership to integrate complementary Nielsen ad and content measurement products into the Roku platform and further advance Nielsen ONE, Nielsen’s cross-media measurement solution.