Press Releases
Nielsen Enables Brands to Maximize ROI Amid Fast-Changing Sports Sponsorship Market
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Nielsen and OpenSlate Collaborate to Provide Brand Safety Measurement in Japan
This collaboration will enable reporting from Nielsen Digital Ad Ratings reach measurement to be analysed in conjunction with OpenSlate’s brand safety pre-campaign targeting and post-campaign analysis suite for eligible campaigns.
Cross-Media Currency Becomes Reality with Nielsen ONE
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Launching Nielsen Compass: A world leading and powerful campaign outcomes database
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Convenience and Risk-Free Offers are Key Drivers for Women in Asia Pacific
SINGAPORE, 11 March 2020 – By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. Brands must first understand the household, financial, and societal pressures and challenges women face today, in order to capture their hearts and minds. The World...
Nielsen Makes Senior Appointments, Further Builds Out Media Management Team
Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury has been promoted to Chief Commercial Officer, U.S. and Karthik Rao has been named Chief Operating Officer, Nielsen Global Media.
Nielsen Builds Out Management Teams With Two Strategic Hires
David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.
Nielsen Sports Launches New Fan Insights Platform for a Connected View of Fan Behaviors and Attitudes
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
Precision marketing set to surge in APAC
Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.
Nielsen Adds Measurement for YouTube Mobile In-App in Asia-Pacific
Nielsen announced it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including Singapore, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Taiwan and Thailand in Asia-Pacific.
PRESS ENQUIRIES
For press enquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact: NielsenSEANAPCommunications@nielsen.com
For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:
S.E. Asia, N. Asia, Pacific: Deanie Sultana
Australia: Jackie Helliker
New Zealand: Bashar Basheer
Japan: Yuko Mishima
Korea: Sonya Cho
Indonesia: Miladinne Lubis
Philippines: Liza Martija
Malaysia: Sonia Gomez
Singapore: Sweta Patra
Thailand: Matooros Maneeruttanaporn
Vietnam: Miladinne Lubis