NIELSEN DIGITAL AD RATINGS
The Industry Standard for Digital Ad Measurement
Words From Our Clients
Overview
Nielsen Digital Ad Ratings provides a comprehensive, next-day view of your ad’s online and mobile audience in a way comparable to the Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen Digital Ad Ratings set a new industry standard for digital audience measurement.
Who Can Benefit From Our Solution?
Publishers
Publishers prove their ability to deliver advertising messages to audiences across digital platforms—including in-app and in-browser placements.
Advertisers
Advertisers are able to ensure that their brand messages reach the right people to maximize return on investment.
Agencies
Agencies can work with media partners to optimize in-flight in order to ensure campaign efficiency.
We can help solve the digital advertising puzzle.

NIELSEN DIGITAL AD RATINGS IS CURRENTLY AVAILABLE IN THE FOLLOWING COUNTRIES
AUSTRALIA • BRAZIL • CANADA • CHINA • FRANCE • GERMANY • HONG KONG
INDIA • INDONESIA • IRELAND • ITALY • JAPAN • MEXICO • MALAYSIA • NEW ZEALAND
PHILIPPINES • POLAND • SINGAPORE • SOUTH AFRICA • TAIWAN • THAILAND
TURKEY • UNITED KINGDOM • UNITED STATES
Features and Benefits
A Total Digital View
Nielsen Digital Ad Ratings is the first digital advertising solution that provides a true cross-platform view of your digital audience across computers, smartphones, tablets, and connected devices. It delivers high-quality, actionable measurement, enabling transactions and optimization.
Daily Reporting
Nielsen Digital Ad Ratings provides the unique audience, reach, frequency and gross rating points (GRPs) for every campaign, every day across digital platforms—including computers, smartphones and tablets. Views are broken down by demographic (including age and gender; with additional segments coming soon), by campaign, publisher and placement, and at the daily trended level.
Viewability
Nielsen Digital Ad Ratings reports on the viewable audience for your campaign, allowing you to understand variations in viewable rates by demographic break using the viewability provider and viewability threshold of your choice.
TV + Digital
More strategically align your ads across screens. Through the Nielsen Total Ad Ratings module, we can report the audience that has viewed the campaign only on digital, only on TV, and both online and on TV.