NIELSEN DIGITAL AD RATINGS

“While audience verification in APAC is still in the nascent stages, the Nielsen team have been pro-active in seeking feedback and delivering relevant solutions to help raise the bar. As the largest adopter of Digital Ad Ratings in the region, we are looking forward to Nielsen continuing to up the game with regard to cross device reach/frequency, distribution for In-App ratings and more granular reporting to further help optimisation.”

– Sanchit Sanga
Chief Digital Officer, Mindshare Asia Pacific

“As viewing on tablets and smartphones increases faster than on any other platform, the need for audience verification in mobile from a trusted third-party is essential. Nielsen is the gold standard in the industry, and we look forward to helping brands and agencies seamlessly shift spending across screens.”

– Keith Eadie
Chief Marketing Officer, TubeMogul

“We look for the best marketing ROI – and the best tools to gauge that. Nielsen Digital Ad Ratings is an exciting resource that brings a more rigorous standard to our online campaigns and consistency in measurement strategy across our portfolio of brands.”

– Jennifer Gardner
Director Media Investment, Unilever

“Video is a huge focus for AOL, and we have consistently worked with industry leaders like Nielsen to pioneer initiatives that will bridge the gap between TV and premium digital video.”

– Tim Armstrong
Chairman and CEO, AOL

“Mobile video is cutting into TV prime time. Advertisers are clamoring for a solution that reaches across all devices, and Nielsen Digital Ad Ratings is that solution.”

– Keith Eadie
Chief Marketing Officer, TubeMogul