Retail Measurement

Measuring what consumers buy is at the core of Nielsen. Nielsen also offers a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales and causal information gathered weekly from tens of thousands of retail outlets. This information enables you to identify the why as well as the what behind changes in product sales for fine-tuned marketing strategies.

Our point-of-sale (POS) technology for our retail measurement services captures sales and price data from virtually every major retail chain. For others, we use the industry’s leading sample-based methodology. Where electronic data is not available, we use detailed field audits.