Toward The Future Of Digital Audience Measurement
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
Understanding Australian Women is Key to Accelerating Gender Parity
Digital consumption behaviour highlights how advertisers can reach female audience on their own terms
COVID-19 Changed the Advertising Playbook. Now What?
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
Global Sports Sponsorships are Shifting East and Growing into New Categories
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
Insuring The Next Generation Are Well Covered In Long-Term Marketing Plans
As insurance companies certainly would enjoy the benefits of having such high retention, the downside is that acquiring new insurance policy holders is highly competitive and very challenging. Insurance consumers looking to change providers are scarce, and they spend very little time in the market....
Senior Australians Embrace Mobile To Keep Up With Online News
2020 pushed senior Australians, over 65 years old, to quickly embrace digital options for real-time updates to stay informed about COVID-19.
Wagering Ad Spend On The Rise As October Delivers Major Finals
Spring is traditionally the peak time for wagering advertising each year, and with the packed sporting calendar, spend from the wagering industry is predicted to reach new heights in 2020.
Australians Heavily Invested In Financial News And Online Trading Content During COVID-19
With questions and concerns rising during the pandemic, Australians are spending significantly more time online engaging with business news and information content as well as personal finance information, as they carefully monitor the situation, keep informed about the ever-changing circumstances,...
Unreal Estate! Aussies Engage With Online Real Estate Content At Record Highs
Real estate sites have seen record audiences and time spent on their online titles. When looking at the audiences time spent each week, 2020 started off strong, outperforming any period from the previous year.
Australian families drive increased engagement with digital automotive content
Turning to websites and apps to read up about the next model, reading reviews, seeking advice or looking for a bargain, Nielsen Digital Content Ratings data shows that Australians spent ...