What Global Ad Spending Tells Us About the Future of Media
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
Australians Are Rediscovering Homemade Food Recipes Online
As a result of being at home more, Australians are spending 16% more time on food and cooking websites than the equivalent period in 2019, spending over 298 hours, that’s over 12 days spent on these sites making this the top-ranked activity weekly by time in 20212.
The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal
After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for gender equality in global sports, and the audiences are just as even.
The Olympics Is the Biggest Platform for Gender Equality in Global Sports
The Olympics features men and women competing in the same events for medals of equal importance. And broadcasters and sponsors don’t differentiate.
How B2B Marketers Can Thrive in the Age of Adaptation
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
Success Criteria of Marketing Measurement for the Modern Digital Marketer
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
Toward The Future Of Digital Audience Measurement
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
Digital Must Be Always On—Here is Why
Nielsen's Ameneh Atai explores the benefits of "always on" digital measurement, while sharing how Nielsen is implementing this type of measurement.
Understanding Australian Women is Key to Accelerating Gender Parity
Digital consumption behaviour highlights how advertisers can reach female audience on their own terms
COVID-19 Changed the Advertising Playbook. Now What?
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.