Two-thirds (63%) of Australia’s digital advertising inventory across all devices is now bought through programmatic or ad network services, according to 2016 data from Pathmatics and Nielsen. The data is collected from digital creatives and ad technology tags found in 2,000 websites visited by...
A publisher’s website frames the conversation between brands and consumers. This context is powerful and can have a meaningful impact on a brand’s campaign performance. A Nielsen study commissioned by carsales.com, showed that the context of the carsales website, positively shifted brand...
Unique audiences visiting the Netflix website or app via a desktop/laptop, smartphone or tablet have increased by 48% when comparing Digital December 2016 ratings data to December the prior year. A majority of this year-on-year growth was driven by increased access via smartphone (+82%).
A status symbol, motivational fitness piece and functional gadget all in one, wearable devices are providing new ways for brands to connect with their consumers.
An unprecedented number of online Australians 18+ joined the search for Pokémon with close to one-in-three (30%) engaging with the Pokémon Go app during July via mobile devices.
Australian followers of Game of Thrones season six have been all but quiet on the Westeros front. However, they have taken to their digital devices to express their fear of the dead, share their house alliances and love for dragons.
The sharing economy is alive and well in Australia, with more than 2.8 million Aussies using applications such as Uber and Airbnb for travel and accommodation services.
More than two-thirds of online Australians over 16 years old will be watching video on demand (VOD) by the end of 2016, a new report into media consumption habits of online consumers has projected.
The highly anticipated Season 4 of House of Cards premiered on Netflix globally on Friday 4 March 2016. From 7:00PM Australian fans were quick to jump onto Twitter with #HouseofCards trending within the hour.
On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the 88th annual Oscars.