Insights

Measuring Devices is No Substitute for Measuring People

There are a host of amazing analytics technologies and platforms that help publishers, media planners and advertisers measure the number of devices that view their content. However, the ability to provide an accurate view of how many actual people those viewing and readership metrics represent –...

From X-Rays to MBAs: The Next Wave of Digital Opportunities

From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. But what does the future use of electronic devices look like, and where are the best...

2014 Media Spend Up, Boosted By Commonwealth Games and FIFA World Cup

2014 saw no slowdown in advertisers investing in campaigns to connect and engage with their consumers. The Australian ad market grew by a healthy 7% in overall media spend compared to the previous year, boosted by advertising investments associated with the Commonwealth Games and the 2014 FIFA...