Australian families drive increased engagement with digital automotive content
Turning to websites and apps to read up about the next model, reading reviews, seeking advice or looking for a bargain, Nielsen Digital Content Ratings data shows that Australians spent ...
Auto Manufacturers are upending their advertising spend as Aussie Car Sales rally despite the pandemic
Despite the barrage of negative news surrounding a declining ad spend as a result of COVID-19, there are some areas of spend growth shining through. And some of those areas fall outside the expected realms of FMCG staples and e-commerce.
Caught in the slow lane
While there is a strong desire among Australians to ‘do their part’ to improve the environment and reduce their carbon footprint, their willingness to change habits and buy electric vehicles is stalled.
Making buyers' hearts race! Why luxury car brands should sell on emotion
Image, status symbols and desire for the finer things in life are just some of the triggers that psychologists have identified when it comes to consumers purchasing prestige goods and products. Additionally, the higher the price tag, the more emotional, rather than rational, the decision becomes.
Optimizing the Automotive Path to Purchase
In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive...
Australian Families Driving SUV Boom
There’s a new trend in the fast lane on Australian roads. SUVs are experiencing a boom due to an influx of new models over the past 18 months, with even more on the way. As a result, small and medium sized SUVs are the vehicle of choice across the country, having overtaken passenger cars in terms...
Three Key Marketing Strategies to Secure Tomorrow’s Car Buyers Today
New findings from the Nielsen Global Survey of Automotive Demand reveal that Australia represents a large growth opportunity for the automotive industry with almost three in five (58%) online Australians planning on buying a new or used car in the next two years.
Secure Tomorrow's Car Buyers Today
There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to point B without having to rely on anyone or public transportation creates feelings of both independence and pride. People are passionate about car ownership—whether new or used—and...
Apps on the Up as Engagement Soars
New research from Nielsen’s Application Market Intelligence solution shows that progressive companies who have responded to this mobile app opportunity, such as carsales.com.au, have captured incremental consumer touch-points for engagement.