Nielsen Annual Marketing Report: Era of Alignment
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.
Fans are changing the game
This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.
Sustainable Brands Can Pivot With Purpose to Help Address COVID-19
As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy...
Connecting to modern Australian women
Smart brands are embracing the progressive needs of Australian women and creating products that put the priorities and desires of women before that of society’s expectations.
Speak Up—The Media Industry Is Listening
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the...
Five Reasons To Prioritize Sustainability In Your Brand Playbook
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand’s foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.
Uncommon Sense: Are Companies Truly Committed to Social Responsibility?
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
Multi-Screen Report Q3 2014
The Q3 2014 Australian Multi-Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
Multi-Screen Report Q2 2014
The Q2 2014 Australian Multi-Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
Multi Screen Report Q1 2014
The Q1, 2014 Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.