Insights

2014 Media Spend Up, Boosted By Commonwealth Games and FIFA World Cup

2014 saw no slowdown in advertisers investing in campaigns to connect and engage with their consumers. The Australian ad market grew by a healthy 7% in overall media spend compared to the previous year, boosted by advertising investments associated with the Commonwealth Games and the 2014 FIFA...

TV still the Most Watched Screen for Connected Aussie Kids

TV is still the top entertainer among young audiences. However, reaching the hearts and minds of today’s youth is an ongoing challenge (and opportunity) for content providers and advertisers alike, who must factor in kids and teens’ increasing access to more devices and savvy consumption of...

Commercial Radio Australia Consumer Insights Report

The share of advertising spend allocated to metro radio in the FMCG and Supermarket categories remains below the market average. However, radio is ideally placed to reach and influence these consumers. In this report we examine the revenue opportunities for radio, the top social and cost of...

Chocolate Cravings and Media Savings

Mondelēz, Carat and Nielsen set out to do things differently during a recent Market Mix Modelling project with the Cadbury brand. The three players came together to flip the equation and put the consumer at the heart of the analysis with impressive results.