This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.
There is no substitute for live sports action, but the proliferation of content across an expanding array of platforms has sparked increased consumption of additional sports content—both related to and not related to live matches.
Learn how sports sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Major horse racing events in Australia offer brands a targeted advertising opportunity and visitors a chance to open their wallets. But does Melbourne or Sydney offer a more engaged audience?
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
The rise of Twenty20 cricket has raised the question on whether the One Day International (ODI) format remains relevant to consumers. In the wake of a thrilling end to the 2019 ICC Mens Cricket World Cup, Nielsen has conducted a health check on the two limited overs formats as Australian cricket...
Australian sporting bodies, rights owners, venues, agencies, publishers and brands face increasing competition for fan engagement as they battle through the fragmentation of audiences and proliferation of brands available to them. To enable the sports industry and associated brands to better...
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.