Talkin' to technology
Hey Nielsen, what’s the growth rate of smart speakers in Australia? Smart speakers are still an emerging technology in Australia with 14% of Australians (2.9 million) owning one, and only a quarter of those using one every day.
Girl Power: Measuring the Rise of Women's Sport in Australia
Today, the 'value' of a sport is primarily based on TV viewership and attendance. For women’s sport, it is widely assumed that ‘the attendance and viewing is just not there.’ While these traditional yardsticks are an important trading currency, our research shows that women's sport has...
Increasing Alcohol Brand Exposure Through Sponsorship
With focus on minimising the link of traditional advertising and excessive drinking, alcohol brands are increasingly considering indirect and responsible ways of engaging sporting fans. Sports partnerships with governing bodies, teams, events and stadia serve as an opportunity to establish and...
No Crystal Ball Required: What Data Tells Us About the Future of Esports
As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.
While The Industry Waits For Perfection, Monetizable Metrics Wait For No One
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
How Commercial Radio Connects With Australian Technology Lovers
Australian commercial radio listeners are also big technology enthusiasts. Nielsen Consumer & Media View (CMV) and Commercial Radio Australia research reveals that 30% of commercial radio listeners identify as Tech Lovers - a group that prides itself in trying, adopting and embracing new...
Influencing the Influencers
Image-conscious Aussies are avid trendsetters who like to stand out from the crowd, try to look stylish at all times and wear designer labels to improve their image. According to the emma CMV survey for the period April 2017 - March 2018, over 3.7 million Australians aged 14+ identify as being...
Screen Time Still an Australian Pastime
The latest figures from the Australian Video Viewing Report from Regional TAM, OzTAM and Nielsen show the average Australian home now has 6.6 screens in which to consume video content. These screens include multiple devices such as internet-capable TVs, tablets, smartphones, and high definition...
Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.
How Valuable are Sponsorship Deals and Brand Activations When Applying for Esports Franchise League Slots?
When identifying how valuable sponsorships and brand activation can be in esports, it’s worth exploring the issue from the perspectives of the many stakeholders involved: leagues, franchisees and teams.