1.9 Million Australians Chasing Cheaper Energy as Winter Bills Arrive
For many Australians, the winter energy bill is one of the highest household expenses for the year. With three major retailers announcing energy price increases of up to 20% taking effect on 1 July 2017, Australian families are bracing themselves for an extra big hit on their household budget when...
Ad Spend from Cruise Ship Companies Set to Change Course
Australians are willing to take to the seas with more than half (55%) considering going on a cruise. Strong growth in advertising spend from cruise operators is driving consumer enthusiasm, but questions have been raised as to whether Sydney’s infrastructure can support demand. If tour operators...
Switching On: What Energy Retailers can Learn from the Changing New Zealand Landscape
Over the next decade, the New Zealand population will undergo some profound shifts. Larger households, ethnic diversity, ageing consumers, increased device usage and growing concern about the environment, will all need to be factored into future marketing and advertising planning for companies and...
1.4 Million Australians on the Hunt for a New Electricity Retailer
This summer’s record-breaking heatwave stretched Australia’s energy supplies to unprecedented levels; intensifying consumers’ concerns about rising energy prices. In an attempt to reduce climbing power bills as many as 10% of Australians (or 1.4 million) aged over 18 plan to switch...
Green Pastures: Reaching Rural Consumers
Long lauded as the backbone of New Zealand's economy, farmers and growers work hard to 'get the job done'. Today the mood of rural consumers is looking up.
Going Green: How Corporate Social Responsibility can Boost your Bottom Line
According to Nielsen’s corporate social responsibility survey, three in five Australian consumers think more highly of a company that supports worthy causes and over half feel increased loyalty to that brand. You’d be hard pressed to find an Australian who said he or she didn’t care. But does...