Australians Are Rediscovering Homemade Food Recipes Online
As a result of being at home more, Australians are spending 16% more time on food and cooking websites than the equivalent period in 2019, spending over 298 hours, that’s over 12 days spent on these sites making this the top-ranked activity weekly by time in 20212.
Audience you can put your trust in
In our new video series, you'll learn the latest in digital audience measurement and how the industry changes are impacting it.
COVID-19 Changed the Advertising Playbook. Now What?
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
The rise of buy now, pay later services in Australia opens up the impulse opportunity
Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since 2015—completely disrupting the online retail and finance sectors.
Cookies, Tags, Pixels and IDs: Measuring Customer Engagement
One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.
What Lies Beneath: Why Audience Delivery is the Next Battleground in Digital Advertising
This year, a range of ad execs have said digital advertising is broken and in need of repair. While they’re right to insist for better performance, their focus has been on surface issues related to the ad experience, while a larger problem lies beneath.
Property Hot Spots: How to Reach Kiwis Planning to Buy and Sell
In today’s cooling real estate market, it is increasingly critical to understand where buyers and sellers are on their real estate journey, and to connect with them at the right time. In the next 12 months, 254,000 New Zealanders intend to buy a property and 115,000 expect to sell a property.
Australians Voracious Video Viewing Behaviours
Australians are voracious consumers of broadcast TV and other video, and they have a growing array of options by which to access this content - anywhere, anytime. The first edition of the Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – shows video viewing behaviour...
Connection and Contrast: Marketing to Australian and New Zealand Consumers
Marketing teams strive to show how their smarts and silver deliver Return on Investment (ROI). Some global brands are looking for efficiencies by centralising marketing teams and exploring the merits of wider Pacific campaigns - so how alike are we to our Aussie neighbours and what are the...
Ad Spend from Cruise Ship Companies Set to Change Course
Australians are willing to take to the seas with more than half (55%) considering going on a cruise. Strong growth in advertising spend from cruise operators is driving consumer enthusiasm, but questions have been raised as to whether Sydney’s infrastructure can support demand. If tour operators...