Global Trust in Advertising – 2015
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
Cut Out That Racquet! If You Don’t Know Your Audience, How Can You Connect With Them?
Game. Set. Match. With the U.S. Open wrapped up for 2015, let’s take a look at Australians interested in tennis.
Jarryd Hayne's NFL Debut For San Francisco 49ers
Jarryd Hayne’s highly anticipated 49ers debut on ‘Monday Night Football’ was the number one program on Nielsen Twitter TV Ratings during the day of play.
Rules For Engaging With The Australian Sport Fan
Sport. It’s the lifeblood of Australian culture; we watch it, we play it, we talk about it, and we love companies that support Australian sport. With sports sponsorship remaining one of the most profitable and competitive spaces in the industry, both publishers and brands need to understand the...
Aussies' Viewing Patterns Broaden
The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the second quarter of calendar 2015 – shows Australians’ viewing behaviour continues to evolve amid the unprecedented choice people have in both the range of available video content and means of...
Uncommon Sense: Thinking of Going All-Digital? Answer These 10 Questions First
Digital is gaining momentum, which has many clients asking: Should I move to an all-digital plan? “All digital” is a bold move for any marketer, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.
Consumers Flock to Retailer and Tax Websites at End of Financial Year
As we enter a new financial year, Nielsen online insights from June and July have shown a rush in last minute online retail action. There were also surges in audiences to financial and government online resources as businesses and consumers prepped for tax time.
Tour de France 2015: 3,360KM of Twitter Conversation Viewed Over 6.2Million Times
The 102nd edition of the Tour de France had cycling fans and cultural enthusiasts alike following the 3,360 km race over 21 stages on SBS and Twitter using the official SBS Tour de France hashtag #sbstdf 57.3K times.
Marketing to the Modern Woman: Tapping into the Multi-Screening, Multi-Tasking Australian Woman
Women know exactly how to harness technology and navigate the digital landscape to meet their needs and desires, and, women want brands to talk to them on their terms. Understanding patterns of behaviour and preferences for devices and platforms gives brands a better opportunity to reach, engage...
Sad News for the Blues! Queensland Victory On Twitter and On Field
The 2015 State of Origin will go down as one of the most enthralling series so far with sports fans around Australia jumping on Twitter to share the biggest moments. With 180,000 Tweets being viewed over 18 million times, fans took to second screens to celebrate tries, comment on calls, key moments...