Insights

The New Reality of Watching the Box - NZ

Viewing patterns of New Zealanders are shifting. We can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and...

Playing the Field: The ICC Cricket World Cup Twitter Showdown

Australian cricket fans took to Twitter to cheer on their teams and favourite players as the ICC Cricket World Cup played out across the country last month. With more than half a million tweets being viewed over 64 million times, the ICC Cricket World Cup lit up the social stadium as viewers...

TV still the Most Watched Screen for Connected Aussie Kids

TV is still the top entertainer among young audiences. However, reaching the hearts and minds of today’s youth is an ongoing challenge (and opportunity) for content providers and advertisers alike, who must factor in kids and teens’ increasing access to more devices and savvy consumption of...