Commercial radio reaches three-quarters of Australians who intend on buying a car in the next year, making it the perfect vehicle to communicate with these consumers over the course of their decision-making journey.
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
Commercial radio plays an important role with Aussie travellers - reaching over 70% of them every week. By developing a strong radio strategy, brands within the travel sector would engage with a large majority of their key stakeholders.
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
Commercial radio listeners are hi-tech, ‘connected’ and heavy users of all things online and mobile. And, they love to shop online! This link is important as it highlights one of radio’s most lucrative features: its ability to reach a highly qualified audience in the lead up to purchase.
A Super Consumer is the consumer who is both a heavy user of your product and highly engaged with your brand. With the right knowledge you can increase brand awareness and sales significantly, simply by showing your super consumers some love.
Commercial radio is a powerful medium that reaches millions of Australians every day. And, there are huge opportunities for retailers and FMCG advertisers to further optimise this valuable media channel and connect with the right consumer.
The share of advertising spend allocated to metro radio in the FMCG and Supermarket categories remains below the market average. However, radio is ideally placed to reach and influence these consumers. In this report we examine the revenue opportunities for radio, the top social and cost of...
According to Nielsen’s corporate social responsibility survey, three in five Australian consumers think more highly of a company that supports worthy causes and over half feel increased loyalty to that brand. You’d be hard pressed to find an Australian who said he or she didn’t care. But does...
Mondelēz, Carat and Nielsen set out to do things differently during a recent Market Mix Modelling project with the Cadbury brand. The three players came together to flip the equation and put the consumer at the heart of the analysis with impressive results.