Getting closer: Influencers help brands build more personal consumer connections
Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build more personal (and profitable) connections.
Building better connections
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.
Aussie sports fans are getting their fix on social media amid live event shutdown
While sports stadiums around Australia continue to gather dust due to the COVID-19 lockdown, sports fans are still finding a way to get their sporting fix. In fact, video views of sports content on social platforms is actually up, despite the lack of actual live sporting events.
The rise of buy now, pay later services in Australia opens up the impulse opportunity
Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since 2015—completely disrupting the online retail and finance sectors.
Power of One: Athletes as Endorsers
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
Does one day international cricket still have a place in the heart of cricket fans?
The rise of Twenty20 cricket has raised the question on whether the One Day International (ODI) format remains relevant to consumers. In the wake of a thrilling end to the 2019 ICC Mens Cricket World Cup, Nielsen has conducted a health check on the two limited overs formats as Australian cricket...
Let's Talk Top Talent - A Social Phenomenon
With all the drama, and of course love, that Married at First Sight (MAFS) showcased each Sunday to Wednesday night, fans turned to social media to engage with the show’s talent and throw in their two cents on the events that took place.
Who Is At The Top Of the Rung At The End Of The Footy Season?
There are many ladders to look to when assessing the relative successes of teams in the 2018 footy season.
Amid Digital Sponsorship Options, Don’t Neglect Social Media
With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.
Giddy Up: 2017 Melbourne Cup gets Social
This year’s Emirates Melbourne Cup well and truly lived up to its reputation as one of the biggest events on the Australian sporting calendar. Nielsen’s Social TV Ratings revealed that our nation’s most prestigious horse race was the biggest social episode on TV this year.