Information Is Crucial For Online Australian Shoppers
The 18th edition of Nielsen’s annual Australian Connected Consumers Report found nearly all online Australians have used the Internet to do some form of purchasing activity; and around one-in-four purchase items online at least weekly.
Underwood For President 2016
The highly anticipated Season 4 of House of Cards premiered on Netflix globally on Friday 4 March 2016. From 7:00PM Australian fans were quick to jump onto Twitter with #HouseofCards trending within the hour.
Spotlight On The Oscars 2016
On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the 88th annual Oscars.
And The Grammy Goes To...
To celebrate the 58th annual Grammy Awards celebrities took to the red carpet and viewers took to their digital devices.
Ads On TV Drive More Action Than Any Other Paid Media
More than six in 10 online Australians said they would take action as a result of an ad seen on TV, making this the most powerful paid advertising platform to drive a consumer reaction.
Super Bowl Social TV Facts
The golden anniversary Superbowl game, in which the Peyton Manning-led Broncos defeated the Panthers 24 to 10.
Over 40 And Spending Freely
The over 40’s are 21% more likely than the average Australian to say they can ‘spend on the extras’
The Customer Is Always Right
Nielsen’s Financial Services Monitor Report for the year to June 2015 has revealed that ING has more satisfied customers than its competitors. Four in five of ING customers indicated they are satisfied with their financial provider, closely following ING is Bendigo Bank, where customer...
It’s A Trust Thing: Australians Are Learning To Place More Trust In Digital Advertising
The recent 2015 Nielsen Global Trust in Advertising Survey provides deep analysis into how much consumers trust different advertising placements – so brands can further understand the most effective way to influence purchasing behaviour.
Mobile Mania! Australians Spend On Average More Than An Hour A Day On Their Smartphones
To truly reach and engage with someone who’s anyone, you need to know consumers’ behaviours on mobile devices and understand how each screen type complements their broader engagement.