Insights

Social, Sports, Search: The Australian App Obsession

The latest results from the third round of IAB Australia/Nielsen mobile panel data for July 2014 reveals that 52 percent of our digital time is spent on mobile devices. App usage heavily dominates the time we spend on our smartphones and tablets and apps also generate the highest levels of...

How We've Changed How We Watch

Five short years ago, the iPad was a dream and smartphones were a luxury. At a time when most publishers were grappling with ways to serve content via their websites, their consumers were already on a path to a historically unprecedented adoption of media devices. Today, tablet devices are now in...

Aussies Still Place Most Trust in Earned Media

Findings from our latest Global Trust in Advertising Report has revealed that ‘earned media’ in the form of recommendations from friends and family continues to be the most trusted form of advertising among Australian consumers. With the increased engagement and consumption of online and social...