After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for gender equality in global sports, and the audiences are just as even.
The Olympics features men and women competing in the same events for medals of equal importance. And broadcasters and sponsors don’t differentiate.
Watch experts discuss the leading global sports properties, their content distribution through digital and broadcast and strategies fueling growth.
Learn how sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
While the industry pines for the days when the stadiums were packed with fans, the empty venues have made leagues and broadcasters think differently about how they deliver commercial value to partners via new assets and inventory that have been rolled out with the absence of crowds.
While sports stadiums around Australia continue to gather dust due to the COVID-19 lockdown, sports fans are still finding a way to get their sporting fix. In fact, video views of sports content on social platforms is actually up, despite the lack of actual live sporting events.
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Major horse racing events in Australia offer brands a targeted advertising opportunity and visitors a chance to open their wallets. But does Melbourne or Sydney offer a more engaged audience?