Insights

Increasing Alcohol Brand Exposure Through Sponsorship

With focus on minimising the link of traditional advertising and excessive drinking, alcohol brands are increasingly considering indirect and responsible ways of engaging sporting fans. Sports partnerships with governing bodies, teams, events and stadia serve as an opportunity to establish and...

The Rise of Women's Sports

The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.

World Cup Scores On Social

Whether you call it football, soccer, or “the World Game”, there is no denying the FIFA World Cup 2018 has captured Australia’s attention with a strong performance from the Australian team as well as many exciting moments as the world’s best vie for the iconic golden trophy. Twitter and...

Fan Favorite: The Global Popularity of Football is Rising

Regardless of whether you call it football or soccer, it’s a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other...

World Football Report

The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.

Esports, Jump In or Miss the Mark

The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.