Insights

Ad Spend from Cruise Ship Companies Set to Change Course

Australians are willing to take to the seas with more than half (55%) considering going on a cruise. Strong growth in advertising spend from cruise operators is driving consumer enthusiasm, but questions have been raised as to whether Sydney’s infrastructure can support demand. If tour operators...

The Best Bang for your Marketing Buck

Kiwis are expanding their engagement across different sized screens and media platforms; for marketers it's all about keeping up with - and in many cases, staying ahead of - these consumers. Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of...

Apps on the Up as Engagement Soars

New research from Nielsen’s Application Market Intelligence solution shows that progressive companies who have responded to this mobile app opportunity, such as carsales.com.au, have captured incremental consumer touch-points for engagement.