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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Video Series – Episode 4: The Importance And The Role Of Panels In Digital Audience Measurement
How do panels and data from tags work together to deliver digital audience measurement? Watch this episode and hear from Alex Smith as he talks about the important role of panels as well as why tags are valuable in digital audience measurement.
Nielsen Video Series – Episode 3: Nielsen Identity System
Jonathon Wells, SVP, Data Science, Nielsen, answers five questions on the important role of identity system in audience measurement.
Nielsen Video Series – Episode 2 Part 2: How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?
Digital Audience Measurement in Australia - How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?
Nielsen Video Series – Episode 2 Part 1: Digital Audience Measurement in Australia
Digital Audience Measurement in Australia
Nielsen Takes No. 1 Spot in Media Industry on JUST Capital and Forbes’ Annual Ranking of the JUST 100
Nielsen ranks #47 overall and #1 in Media in Forbes' and JUST Capital's 2021 ranking of America's Most JUST Companies.
Nielsen Meets its 2020 Goal of Ensuring Zero Percent of its Global Electronic Waste Goes to Landfills
Nielsen meets its 2020 goal of ensuring zero percent of its global electronic waste goes to landfills.