Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Video Series – Episode 4: The Importance And The Role Of Panels In Digital Audience Measurement
How do panels and data from tags work together to deliver digital audience measurement? Watch this episode and hear from Alex Smith as he talks about the important role of panels as well as why tags are valuable in digital audience measurement.
Nielsen Video Series – Episode 3: Nielsen Identity System
Jonathon Wells, SVP, Data Science, Nielsen, answers five questions on the important role of identity system in audience measurement.
Nielsen Video Series – Episode 2 Part 2: How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?
Digital Audience Measurement in Australia - How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?
Rugby Australia choose Nielsen to future proof in evolving broadcast landscape
To better connect with its fans, Rugby Australia has renewed its partnership with Nielsen, as it continues to negotiate the code’s next broadcast deal.
Nielsen Shares its Latest Streaming Insights at VidCon 2019
Ravi Rai, VP of Digital Product at Nielsen, and Harry Brisson, VP of Strategy and Innovation, took the stage last week at the 10th VidCon Conference and highlighted strategies for attracting, retaining and monetizing streaming video audiences. During their presentation, the pair explored new...
Understanding How Panels + Big Data Provide Better Audience Measurement
At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of data for marketers to tap into for insight into consumer behavior. Not all data, however, are created equal, and it’s critical to understand that when it’s used for...