Arnaud Frade joins the Nielsen Asia Pacific (APAC) team as SVP and Head of Commercial Growth.
Nielsen will soon release its independent Brand Sustainability Report that will provide brands and advertisers with key insights on how their brand’s sustainability efforts are resonating with consumers.
The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
Demographic data from multiple data providers will power up the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web
Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open web measurement in key international markets around the world.
Nielsen Advances Identity System for Digital Ad Measurement In Preparation For A Cookieless Future
Nielsen’s new client engagement platform Stadium, provides single sign-on access to a suite of syndicated Nielsen data sets, providing the most robust and comprehensive benchmarking tool for the sports marketing landscape.
Nielsen (NYSE: NLSN) and Adsquare announced a data partnership in Australia, enabling businesses to leverage premium data to reach hyper-relevant audiences at the right mobile moments, in a privacy-friendly way.
Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC).
Nielsen and PubMatic announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.
For press enquiries about Nielsen’s insights in the Pacific region, please contact Sara Guainazzi.