The latest data released today by Nielsen Ad Intel explores the media investment across key media in Australia during the first six months of 2021.
The extraordinary growth in digital news consumption in 2020 has been sustained during the beginning of 2021 with 80% of adult Australians turning to digital news sites and apps to stay informed and updated every month.
Alicia Olson-Keating will join as the Australian Nielsen Managing Director for Television Audience Measurement (TAM), effective June 22, 2021.
Nielsen’s recent enhancement to Nielsen Ad Intel Digital provides marketers with detailed advertiser-level social, in-app media spend and creative data.
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
IAB Australia endorsed Digital Content Planning data, released by Nielsen for the second time today, demonstrates the huge number and diversity of media owners providing digital content and services, with Nielsen measuring Australian audiences to over 4,000 digital media owners.
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Jonathan Betts, a media industry and digital veteran, joins Nielsen Media Australia as Executive Director, Commercial Growth and Product Strategy.
For press enquiries about Nielsen’s insights in the Pacific region, please contact Sara Guainazzi.