- Patterns revealed in devices Australians used to access their news content during October 2019
- Latest digital news rankings
Sydney, Australia, 11 November 2019: Today, Nielsen released October 2019 Digital Content Ratings tagged data.
The latest insights on how Australians are accessing their digital news content revealed that audience consumption via computer devices has a clear pattern based on the day of the week. Troughs in audience engagement on computer devices were reported on the weekends and peaks were seen during the week.
Mobile device usage was the main method used by Australians to access news content in October 2019. During the month, men and women also were driven to different news sites and stories. When averaging daily data of news entities, men on mobile devices spiked on 14 October (133,095 Australians), which was 9% more than women, and women on mobile devices spiked on the 27 October (132,816 Australians), which was 5% more than men. News stories featured around 14 October were the NRL Player Brawl in Bali and Fornite servers shutting down and for 27 October were the Diwali Festival and Ivan Milat’s death.
Digital News Rankings
For October 2019, news.com.au was the top news entity with a unique audience of 10.2 million. It was followed by ABC News Websites (9.2 million) and nine.com.au (9.0 million) in third place.
Next was smh.com.au (7.7 million), followed by 7NEWS (7.6 million) in fifth position. Daily Mail Australia (6.1million) was in sixth place.
In seventh position was Australian Community Media Network (4.1 million), followed by Yahoo! (4.0 million). Next was The Age (3.9 million) and The Daily Telegraph (3.4 million) in tenth place.