Nielsen CFO Brian West Promoted to Chief Operating Officer Jamere Jackson Appointed Chief Financial Officer NEW YORK – Feb. 24, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced CFO Brian West’s promotion to...
The majority of Australians, 82 per cent, now spend an average of 23.3 hours online each week, an increase of 3.5 times during the past 10 years when just 6.7 hours were spent online by 73 per cent of Australians (2003).
Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that effective Jan. 1, 2014, Dwight M. (“Mitch”) Barns will succeed David L. Calhoun as Chief Executive Officer, reporting to the Board of Directors.
While the lead up to the election had surprisingly minimal impact on unique audiences to news websites, the latest insights from global measurement company Nielsen reveal the actual election period drove a significant uplift in both traffic and time spent engaging with online content via news and...
“Earned” advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among Southeast Asian consumers, according to research released today by Nielsen.
Nielsen, a global provider of information and insights into what consumers watch and buy, today announced it will expand the global footprint of its online advertising measurement solution, Nielsen Online Campaign Ratings into the Australia market. Currently available in the United States and...
A Nielsen online video report released today highlights the growing usage of video streaming for Australians of all ages, with 76 percent of the Australian active online population viewing an online streaming video in September.
Australians watch more than 100 hours of television per month across multiple screens, according to the latest Australian Multi-Screen Report covering the second quarter of calendar 2012.
For press enquiries about Nielsen’s insights in the Pacific region, please contact Sara Guainazzi.