Press Room

Press Releases

Nielsen Marketing Cloud Launches in Asia-Pacific

Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.

20.2 Million Online Australians During October 2017

October 2017 digital news rankings released today by Nielsen revealed there was no change to the top four news entities when compared with the prior month. News.com.au (5.9 million, -3%) was followed by ABC News Websites (4.9 million, -5%), nine.com.au (4.6 million, +6%) and smh.com.au (4.3...

Nielsen Completes Acquisition of Visual IQ

Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

Nielsen Agrees to Acquire Visual IQ

Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

Top Seven News Entities Ranking Remain Consistent For August 2017

Latest data released today by Nielsen revealed News.com.au retained the top position in Nielsen’s digital rankings with a unique audience of 5.6 million, despite a decrease of 5% compared to the previous month. With no month-on-month change to the ranking for the top seven news entities,...

Press Enquiries

For press enquiries about Nielsen’s insights in the Pacific region, please contact Sara Guainazzi.