E-COMMERCE MEASUREMENT

A COMPREHENSIVE VIEW OF ONLINE SALES AND SHOPPER BEHAVIOR

Your ability to compete in the consumer packaged goods (CPG) market depends on understanding how you’re performing online, who the shoppers are that you need to engage and what actions you must take to grow sales. Nielsen offers a comprehensive suite of e-commerce solutions to meet this industry-wide need and help you grow, adapt and succeed in the modern digital landscape. This includes the most comprehensive view of both online and offline sales, plus online shopper data and behavioral motivations, so you can make better data-driven decisions.

Online sales represent just 5% of total CPG sales but are growing at a rate of 30% year-over-year.*

Answer Critical Questions

WHAT’S HAPPENING WITH YOUR PERFORMANCE ONLINE AND OFFLINE?

Multi-Sourced Sales and Market Share Data

Connect your online and offline sales and share performance via traditional and electronic point-of-sale data for unmatched coverage—delivering holistic data-driven insights across all categories, shoppers and channels.

WHO ARE YOUR ONLINE BUYERS, AND HOW ARE THEY BEHAVING?

ePanel Buyer Insights

Uncover shopper behaviors, sales drivers and underlying trends with the largest ePanel in the U.S. covering more than 800 merchants. Identify and activate key buyer segments.

WHAT’S DRIVING SALES SHIFTS, AND WHAT DO YOU DO NEXT?

Profitero Digital Shelf

Grow sales faster through the identification and adjustment of key performance factors that are unique to online shopping and affect your brand’s online sales and buyer behavior.

Digital Shopper Fundamentals

Gain a top-line understanding of the online path to purchase with survey-based insights, including shopper motivations, barriers and purchase influencers.