About Us


Nielsen is committed to responsible stewardship of the data we handle and protecting the privacy of our panelists, associates, and the public. We have an internal organization that administers our privacy program, and we have adopted policies and procedures across our global organization. We follow the principle of Privacy by Design to embed privacy protections into our products and services. We take care to protect the identity of our panelists and survey respondents.

Where we perform measurement of the general public or support interest-based advertising, we do so using anonymized or pseudonymized data. We provide individuals the ability to opt out of Nielsen measurement, and control interest-based advertising generated via the Nielsen Marketing Cloud. We prohibit our customers from identifying individuals with the data we provide them, or from using our data to make decisions relating to employment, housing, credit, or insurance. We employ technical, organizational, and physical security measures to protect the data in our care, and comply with all applicable laws relating to the collection, use and disclosure of personal data.

Read our full privacy statement.