There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
As the media landscape evolves, so too do the sources consumers use to find out about new products. Globally, shoppers' reliance on earned media is growing while their attention toward some paid media sources are declining.
According to the U.S. Entertainment Consumer Report, there is a strong correlation between income and entertainment spending. In fact, big earners seem to take an if you got it, spend it mentality when it comes to entertainment escapism.
By Taddy Hall, Project Director, The Cambridge Group Much has been discussed about the short tenure of CMOs. The primary reason for the brevity, however, is a frequent misgiving that successful marketing begins with allocation and ends with execution and measurement. Their dedication to an...
Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.
Nielsen research shows that green marketing by automakers effectively drives consumer auto consideration.
Consumer brands are turning to online video and social media marketing to connect with consumers online; do these tactics really impact purchase intent?
Chevrolet, Ford, Honda, Toyota and Hyundai are the finalists for the 2nd annual Nielsen Automotive Green Marketer of the Year award, which will be presented at the Los Angeles International Auto Show on November 17, 2011. The award recognizes the brand that made the greatest strides in gaining...