U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...
Digital Influence: How the Internet Affects New Product Purchase Decisions
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013.
Smartphone owners became the majority of mobile phone users for the first time this year, growing from 49 percent of mobile subscribers in Q1 2012 according to Nielsen.
Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve.
According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites.
Optimizing your digital advertising in-flight is essentially a prediction exercise and can have a huge impact on digital ad effectiveness.
Nielsen September 2012: Top U.S. Web Brands and Top Food & Cooking Websites.
Nielsen September 2012: Top U.S. Online Video Sites and Top Sports Brands.
Stolichnaya teamed up with Sharethrough, the leading native social video distribution platform, to distribute the branded videos online so that their intended audience could organically discover and share the content. Both Stolichnaya and Sharethrough wanted real-time brand metrics to assess the...