Insights

Perspectives: Lessons from the Auto Show – for All Marketers

How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That’s where the right neuroscience tools can help.

The Increasingly Connected Canadian Home

“Smart” technologies—including televisions, refrigerators, home security systems and more—can be found in different rooms in homes today. To better understand Canadian consumers’ level of familiarity with these technologies, Nielsen's Connected Home report segmented consumers into four...

Canuck Cowboys: A Look at Country Music Fans in Canada

Canada has developed a strong roster of successful homegrown country music talent, and those artists have likely helped the genre maintain its large, loyal fan base in an era of ever-fragmenting tastes. In fact, about one in five Canadian music listeners say they often tune in to country.

Paralympics and Para-Sports

Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...

Female Connected Consumers in Canada

In Canada, women account for 60% of primary shoppers, giving them significant influence over the household basket. With the never-ending rise in technologies to assist in purchase decisions, how can retailers and manufacturers connect with female consumers?

2016 Canada Music Mid-Year Report

In the first six months of 2016, total music consumption in Canada grew more than 7% on a year-over-year basis, streaming volume continues to grow, but total album sales were down almost 20%.