How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That’s where the right neuroscience tools can help.
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer...
“Smart” technologies—including televisions, refrigerators, home security systems and more—can be found in different rooms in homes today. To better understand Canadian consumers’ level of familiarity with these technologies, Nielsen's Connected Home report segmented consumers into four...
Canada has developed a strong roster of successful homegrown country music talent, and those artists have likely helped the genre maintain its large, loyal fan base in an era of ever-fragmenting tastes. In fact, about one in five Canadian music listeners say they often tune in to country.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...
In Canada, women account for 60% of primary shoppers, giving them significant influence over the household basket. With the never-ending rise in technologies to assist in purchase decisions, how can retailers and manufacturers connect with female consumers?
In the first six months of 2016, total music consumption in Canada grew more than 7% on a year-over-year basis, streaming volume continues to grow, but total album sales were down almost 20%.
In a recent survey, Nielsen asked corporate leaders and the general public to describe the current state of corporate social responsibility. The gap in perceptions between the two groups is striking. So what’s driving the gap?
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
Canadians are big fans of live music. And according to Nielsen's Music 360 Canada 2015 report, more than half of Canadians claim they attended a live concert in the past year, and 17% said they attended a music festival.