Amid Digital Sponsorship Options, Don’t Neglect Social Media
With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.
Perspectives: The Case for Unified Sports Sponsorship Measurement
Global sports are thriving, but media consumption is changing before our eyes. And as the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.
Female Connected Consumers in Canada
In Canada, women account for 60% of primary shoppers, giving them significant influence over the household basket. With the never-ending rise in technologies to assist in purchase decisions, how can retailers and manufacturers connect with female consumers?
That's the Ticket: Music Fest Goers Are Ready for Summer in Canada
Canadians are big fans of live music. And according to Nielsen's Music 360 Canada 2015 report, more than half of Canadians claim they attended a live concert in the past year, and 17% said they attended a music festival.
Connectivity has Canadian Consumers Increasingly Plugged In
If there are any doubts that connectivity is increasingly affecting consumer behaviors and beliefs, the data should quickly put them to rest. But how important is our growing digital dependence? According to respondents in a recent Nielsen/IAB Canada study, the answer is very—and it’s only...
The Year in Sports Media Report: 2014
This year’s Year in Sports Media report highlights consumers’ global love of sports, which continues to grow. 2014 was a big year for sports, beginning with the Sochi Winter Olympics and then featuring one of the most exciting World Cups ever held.
Game On: How Consumers Plan on Getting Their Kicks for Super Bowl XLIX
For many Americans, Super Bowl Sunday is more than just a football game. It’s a yearly tradition where friends and family gather, eat deliciously indulgent snacks and catch some of the most unique advertisements to grace the small screen.
The Follow-Back: Understanding the Two-Way Causal Influence Between Twitter Activity and TV Viewership
Social media and TV programming have become fast friends, and, for many of us, the two are transforming how we watch television. In fact, Twitter has become a popular destination where fans can talk about their favorite TV shows in real-time. But do tweets drive consumers to tune-in to a program,...
Running Digital Audiences, Walking Advertising Dollars
Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...
Why Word-of-Mouth is Loudest in Africa
Doing business in sub-Sahara Africa can be full of disparate challenges, and anyone looking to identify a classic African consumer will struggle. Despite sharing a common border, inhabitants of one country differ from those in a neighboring country with respect to their attitudes, buying and media...