Insights

How Social Media Impacts Brand Marketing | Nielsen

Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to...

State of the Media: Social Media Report Q3 | Nielsen

Social media’s popularity continues to grow, connecting people with just about everything they watch and buy. The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off. The value of the time consumers spend online and...

Using Social Media to Ask the Right Questions | Nielsen

Decades of improved supply chain efficiency and management have produced undisputed gains for companies across the globe. Supply chain management is now the rule, not the differentiator. In today’s demand economy, leveraging untapped pools of consumer demand is crucial for competitive advantage....