2016 Canada Music Year-End Report
Music consumption is at an all-time high. Overall volume is up 3% over 2016, fueled by a 76% increase in on-demand audio streams, enough to offset declines in sales and return a positive year for the business.
2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Paralympics and Para-Sports
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...
2016 Canada Music Mid-Year Report
In the first six months of 2016, total music consumption in Canada grew more than 7% on a year-over-year basis, streaming volume continues to grow, but total album sales were down almost 20%.
Nielsen Music 360 Canada Report
Music listening in Canada remains as popular as it ever has been, driven by new music services and great new music by home-grown superstar artists. What continues to change, however, is how fans are accessing and engaging with music.
Video on Demand
Nearly two-thirds of global respondents (65%) in a Nielsen online survey in 61 countries say they watch some form of VOD programming, which includes long- and short-form content.
2015 Canada Music Year-End Report
Aside from the excitement about Adele’s “25” at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively. Vinyl also posted its 10th consecutive year of sales growth.
The New American Vanguard: Latinos 50+ are Healthy, Wealthy and Wise
Hispanic Baby Boomer (50-64) and Greatest Generation (65+) consumers are redefining retirement by living and working longer, establishing increased wealth potential and bearing the torch as the cultural matriarchs in their families and communities.
Global Trust in Advertising – 2015
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
Asian-Americans: Culturally Connected and Forging the Future
Proud of their roots in a continent that represents over 60% of the global population, hailing from more than 40 countries, and speaking dozens of languages, Asian-Americans are sharing their unique stories, influencing tastes and trends, displaying their style, and flexing their wallets.