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Nielsen Releases 2016 Mid-Year Canada Music Report

Over 18.6 Billion On-Demand Streams in the First Half of 2016
Vinyl LPs up 39% Over 2015

New York, NYJuly 7, 2016—Today, Nielsen (NYSE: NLSN), the music industry’s leading data information provider, announced the 2016 Nielsen Mid-Year Music Canada Report for the six-month period of Jan. 1 through June 30, 2016.

The report results show that streaming continues to be a growing format in 2016, with over 18.6 billion songs streamed on-demand through audio and video platforms in the first six months of 2016—an increase of 76.5% over the same period last year.

“The biggest story of the year so far has been the continued shift in the way consumers are accessing music, with streaming continuing to grow at an exponential rate.” says David Bakula, SVP Industry Insights, Nielsen. “While both physical CD and digital music sales continue to trend downward, music listenership overall is as high as ever. In the first six months of the year, total on-demand streams increased by more than 75%, reaching 10.5 billion plays. That growth is something Nielsen anticipates will continue throughout the rest of 2016.”

Other key findings from Nielsen’s 2016 Mid-Year Music Canada Report.

  • Total music consumption, which takes album sales, track-equivalent albums (10 tracks = 1 album) and streaming equivalent albums (1,500 streams = 1 album), is up 7.4% compared to the first six months of 2015.
  • Overall album sales are down 19.4% and total digital track sales are down 22.8% year-to-date over 2015.
  • Physical album sales are down 16% but we continue to see growth in Vinyl LPs, which are up 39%.


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


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