Toronto, Canada, November 19, 2020: Nielsen today announces the launch of Nielsen Ad Intel Digital, providing Canadian marketers with detailed cross channel advertiser-level including social and in-app media spend, impressions and creatives data.
Across mobile and desktop for display and video (pre, mid and post roll), Nielsen Ad Intel Digital offers intelligence to identify prospects, analyse brand strategies, and learn from past campaigns to plan for the future. This new, robust data will provide an accurate representation of digital ad buys, in a secure, privacy-safe way. Media buyers and sellers now have greater ease to monitor, adjust and measure their digital ad performance.
Nielsen Ad Intel Digital is powered by a cutting-edge alliance with BIScience. This relationship gives the Canadian media industry more sites, more devices, more flexibility and a better view of digital ad activity.
Heather Garand, Vice President Sales, Nielsen Canada said: “Now more than ever, consumers are increasingly spending their time on digital channels. The rapid shift towards digital presents both a challenge and an opportunity for brands. Nielsen Ad Intel Digital enables an increased level of measurement and visibility into advertising spend especially on social platforms. Marketers and advertisers have greater flexibility to measure their ad performance and create more dynamic advertising plans.”
Heather Jordan, Nielsen Ad Intel Product Leadership added, “As the industry cements it’s evolving embrace of new advertising opportunities, they must rely on Nielsen to help monitor and make sense of competitive media strategies. Nielsen Ad Intel’s trusted, independent data has a legacy of quality and granularity. Through Nielsen Ad Intel Digital’s powerful insights our clients can better monitor theirs and their competitors social and in-app spend and creative executions. Canada’s media planning is being taken to the next level.”
The enhancements to Ad Intel are part of Nielsen’s effort to arm the industry with actionable, comprehensive and relevant competitive metrics that help establish a more flexible, connected and intuitive way for media buyers and sellers to evaluate ad performance across-platforms and make smarter decisions.