NIELsen canada

Your Most Trusted Partner for Consumer Insights

With methodology unmatched in the industry, Nielsen is the #1 provider of Canadian consumer intelligence 

Nielsen’s consumer insights provide retailers and manufacturers with strategic guidance in Canada’s rapidly changing and increasingly digital marketplace. Our evolving Canadian Consumer Panel provides the most comprehensive insights across the industry, fueling confident and bold decision-making that drives sales, accelerates time-to-market and achieve scale on demand.

Why Canadian businesses choose Nielsen

The power in Nielsen’s consumer intelligence rests in the breadth and depth of our product:

  • Consumer trends aligned with retail POS.
  • Product level detail to optimize portfolio and track competitors.

Nielsen Defines the industry standard when it comes to consumer panel methodology

Accurate and reliable Insights to drive data-driven decisions so our clients can be nimble and strategic in today’s world.

Nielsen Canada’s multidimensional methodology provides in-depth data that paints the fullest picture of consumer trends throughout the industry. By aligning shopping trends with retail POS that is powered by our best in class benchmark measurement, Nielsen is widely recognized as the single source of truth across Canada. 

Nielsen’s Canadian Consumer Panel is representative of the country’s ever-changing population that is balanced to Stats Canada; with historical data to build accurate market trends.

Nielsen’s proprietary Trip Projection methodology uses technology and data science to reduce human biases, delivering the most reliable and stable panel data to fuel data-driven decisions.

Nielsen’s consumer insights are fueling data-driven and bold decision-making, strengthening the relationships between Canadian retailers and manufacturers and our clients:

New: Consumer and Shopper Tracking with I-SIGHTS Templated reports to allow for easy navigation and interpretation of panel data.

Get better shopper tracking with I-SIGHTS templated reports, allowing for easy navigation and interpretation of panel data

113 New facts to help support client needs

  • Propensity
  • Raw Occasions
  • Depth of Repeat
  • New Promotion Facts
  • and more!

Trip Projection Raises the bar for quality

Nielsen’s proprietary methodology increases application and reliability of panel data

Better business decisions


More accurate data

More consistency

More Consistency

Over time and across analyses

Greater confidence in Insights

Greater confidence in insights

Preserves integrity of household dynamics